Quick summary: Fresh Fruit supply chains are undergoing a massive transformation globally. The major drivers are stringent regulatory requirements and competitive strategy, triggered by the demands of food safety and transparency by the end consumer. Check how blockchain traceability solutions bring trust, transparency and visibility in the fruit supply chains
The Fruit sector has been driving agriculture growth tremendously. It plays an important role in Indian economy by generating employment in a labor-intensive value chain. The Indian climatic and geographical conditions also render it suitable for growing all types of fruits.
Fresh Fruit supply chains are undergoing a massive transformation globally. The trends are leaning towards quality rather than volumes. The major drivers are stringent regulatory requirements and competitive strategy, triggered by the demands of food safety and transparency by the end consumer.
Fresh fruits are a part of a well balanced and nutritious diet. With the rising awareness of healthy food consumption, consumers are making dietary shifts towards fresh fruit
With the increase in global food scandals leading to health insecurity, consumers are driving a totally different revolution towards food purchase. There has been a demand for transparency, traceability and diligence throughout the fruit supply chain from the consumers. The supermarkets are responding to the consumer’s demands by changing the way traditional systems work to adhere to the quality and food safety requirements. Consumers also expect seasonal fresh fruits to be available all the year around with consistency in their quality.
Supply chain plays a vital role in this sector and it becomes all the more important on account of its perishable nature and short shelf life. The efficient production and supply from the farm level to the end consumers is critical in the fruit supply chain.
Blockchain technology has revolutionized the fruit supply chain. The end-to-end traceability solutions built on the blockchain platform brings trust, transparency and visibility in the fruit supply chains. The data capture at all stages of the supply chain in real-time helps in reducing food losses and in recall management.
It also provides the end consumer a farm to fork story of the product, thereby proving the authenticity of the produce. Blockchain provides a connected platform across all the stakeholders in the supply chain and builds trust and transparency among them. Blockchain transactions are immutable and decentralized, providing a single source of truth.
A large variety of fruits are grown in India that include apple, banana, grapes, mango, pomegranate, papaya and citrus fruits.
Apple is a fruit grown and consumed globally all through the year. A highly nutritive fruit enriched with vitamins and minerals, apples provide a wholesome diet, keeping doctors away.
1The global production of fresh apples is projected to register a CAGR of 4 % during the period 2022-27. Due to increase in health awareness, rise in contract farming and development of hybrid varieties, apples are seeing a global market. The fresh apple market is segmented by geography around North America, Europe, Asia Pacific, South America, Middle East and Africa. The demand for organic apples are gaining traction.
Bananas are the fourth most important food crop in the world and a widely consumed fruit. Bananas are considered a rich source of vitamins and fibers contributing to proper metabolism and aiding in digestion.
2The global banana market is projected to register a CAGR of 4.5%v during the period 2022-27. Bananas are the most globally exported fruit and are a means of livelihood for millions. The easily available and a cheap fruit with its nutritional benefits has triggered the growth of this market. The global banana market is segmented by geography across North America, Europe, Asia Pacific, South America and Africa.
Grapes are one of the largest fruit crops grown and consumed worldwide. They are consumed freshly or processed into wines, jams and juices. The wine market is a valued and demanding market that makes grape production critical.
3The grapes market is projected to register a CAGR of 7.1% during the period 2022-27. The demand is great in Asia-Pacific, Middle East and Russia. The increase in demand from consumers has resulted in greater grape production. The global grape market is segmented by geography across North America, Europe, Asia Pacific, South America and Africa.
Commonly referred to as the ‘King of Fruits’ , mangoes are consumed worldwide as a seasonal fruit that has a high nutrient content. The attractive prices have increased consumption and most of the fruits are imported from developing countries.
4The processed mango market is expected to grow at a CAGR of 6.5% in the period 2022-27. Increase in consumption of processed and secondary products which are both nutritive and popular are driving the mango markets. Asia Pacific has the largest share in the market. North America, Europe, Middle East and Africa are the other geographical segments in the mango sector.
Pomegranate is referred to as a ‘Super Food’ owing to its nutritional value. There is a demand globally especially with the increase in use of pomegranate products like powder and juices. Pomegranate is a fruit rich in antioxidants and vitamin C which have a number of medicinal benefits.
5The global pomegranate market is expected to grow at a CAGR of 5.3% during the period 2022-28. The global pomegranate market is segmented by geography across North America, Europe, Asia Pacific, South America and Africa. The rising awareness of the health benefits of this fruit has triggered the pomegranate market. Asia Pacific holds a major share in the market and its use in healthcare has propelled its growth.
Fruits provide the most vital nutrients but are susceptible to major food contamination resulting in health hazards. Implementing blockchain in the fruit supply chain resolves issues due to food safety and quality.
The blockchain provides a trusted and connected ecosystem among the participants in the supply chain. The capture and recording of data in real-time all through the stages from production to consumption builds a trustworthy and transparent system ensuring accountability and authenticity of the produce. Blockchain empowers both the farmers and producers in the ecosystem by driving economic growth in farmers and brand engagement in consumers.
TraceX’s blockchain powered traceability solutions provides end to end traceability along with Farm and Crop management to get quality yields, assuring enhanced productivity and profitability.
Check out the Farm Management Solutions from TraceX to build a robust fruit supply chain.