How a Bio Nutraceutical Company Leveraged TraceX Solutions for Socio-Economic Sustainability

TraceX’s innovative blockchain traceability solutions emerged as a transformative force for a bio nutraceutical partner, fostering socio-economic sustainability across their entire rose value chain. 

rose traceability, supply chain traceability, rose supply chain, blockchain traceability, food traceability

About the Company

A US-based Bio Nutraceutical Company with European headquarters in France turned to TraceX to solve production monitoring and socio-economic challenges they were facing while sourcing roses from Turkey. 

Industry

Bio Nutraceuticals Processor 

Region

Turkey

Use Case

Digitization and Socio-Economic Sustainability in Rose Value Chain 

Features Used

  • Role & User Management 
  • Multilingual Mobile app- Turkish 
  • Farmer Profiling 
  • Farm Plot Mapping 
  • Crop Digitization & PoP 
  • Harvest – Capture of Worker Data 

Rose Farming in Turkey, stands as a crucial industry, contributing significantly to the economy. The city has earned its reputation as a global hub for rose oil production, where the Damask rose, known for its exquisite fragrance, is cultivated with meticulous care. Primarily utilized in food and perfume manufacturing, essential oils, such as rose oil, play a pivotal role in the cosmetic industry. Turkey and Bulgaria stand out as key global producers. 

Challenges

Rose cultivation in Turkey faces a complex array of challenges encompassing agricultural, economic, and social aspects, contributing to a decline in this traditional industry. 

 

  • Despite its advantageous position in rose cultivation, Turkey faces a significant reduction in the amount of land dedicated to rose farming. 
  • Problems during rose flower production and harvesting contribute to the challenges faced by Turkish rose cultivators. These issues may include diseases, pests, or unfavourable weather conditions that impact the yield and quality of roses. 
  • Rose orchards established on predominantly unfertile soils pose a challenge to cultivation. The lack of soil fertility may affect the overall health and productivity of rose plants. 
  • Inadequate and irregular rainfall in rose cultivation areas adds to the challenges. 
  • Tens of thousands of seasonal workers migrate to agriculture production areas in Turkey every summer. The majority, particularly from southeastern Turkey, work in family groups, moving from crop to crop. 
  • Labor intermediaries recruiting migrant workers often promise daily wages, transportation, food, and accommodations. However, deductions for transportation, housing, food, and commissions significantly reduce workers’ take-home pay. 
  • Larger producers increasingly rely on migrant farm labourers, including Syrian refugees. This shift in the workforce composition may introduce additional challenges related to integration, legal issues, and potential exploitation. 
  • The tradition of rose cultivation is fading due to factors such as a shrinking rural population, a preference for less labour-intensive products, and aging rose bushes. 
  • The time-sensitive nature of rose oil production, requiring pickers to harvest flowers at sunrise and transport them to processing plants within two hours, adds complexity to the cultivation process.

Solutions

Supply Chain Traceability 

 

The company leveraged TraceX’s blockchain-powered traceability solutions to establish a transparent and traceable supply chain. This allowed them to track the entire journey of roses from cultivation to processing, ensuring visibility into each stage and facilitating quality control. 

 

Labor Practices 

 

TraceX provided a mechanism for the company to monitor and oversee child labour practices within their supply chain. By tracing the labour intermediaries’ involvement and ensuring fair wages, ethical treatment, and compliance with child labour standards, the company aimed to address issues of worker exploitation. 

 

Equitable and Fair Wages for Migrant workers 

 

TraceX solutions significantly enhanced the tracking of equitable wages for migrants by introducing technological innovations, transparency, and compliance measures. This not only benefited the workers by ensuring fair compensation but also empowered organizations to meet ethical standards and legal requirements in their labour practices. 

 

Data Driven Decision Making 

 

By collecting and analysing data through TraceX, the Bio nutraceutical Company gained valuable insights into the challenges faced by their rose cultivation. This data-driven approach empowered them to make informed decisions, implement targeted interventions, and continually improve their processes. 

 

Consumer Trust 

 

Implementing TraceX’s traceability solutions allowed the company to showcase their commitment to transparency and quality. This, in turn, helped build consumer trust, enhance brand reputation, and meet the growing demand for ethically and sustainably sourced rose products. 

 

Training Sessions 

 

Ground staff underwent comprehensive training sessions to master the product’s features, usage, and deployment strategies, ensuring proficiency in delivering efficient and seamless operations. The training aimed to equip them with the necessary skills to maximize the product’s potential and enhance overall operational effectiveness.

Key Takeaways

  • Elimination of Child labour. 
  • Address Migrant Worker issues 
  • Ensure fair and Equitable Wages 
  • Promote Ethical Supply Chains 
  • Data-Driven Practices 
  • Socially Responsible Brands 
  • Compliance with Regulations 
  • Consumer Trust 

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