How a Bio Nutraceutical Company Leveraged TraceX Solutions for Socio-Economic Sustainability

Rose Farming in Turkey, stands as a crucial industry, contributing significantly to the economy. The city has earned its reputation as a global hub for rose oil production, where the Damask rose, known for its exquisite fragrance, is cultivated with meticulous care. Primarily utilized in food and perfume manufacturing, essential oils, such as rose oil, play a pivotal role in the cosmetic industry. Turkey and Bulgaria stand out as key global producers. 

Supply Chain Traceability 

The company leveraged TraceX’s blockchain-powered traceability solutions to establish a transparent and traceable supply chain. This allowed them to track the entire journey of roses from cultivation to processing, ensuring visibility into each stage and facilitating quality control. 

Labor Practices 

TraceX provided a mechanism for the company to monitor and oversee child labour practices within their supply chain. By tracing the labour intermediaries’ involvement and ensuring fair wages, ethical treatment, and compliance with child labour standards, the company aimed to address issues of worker exploitation. 

Equitable and Fair Wages for Migrant workers 

TraceX solutions significantly enhanced the tracking of equitable wages for migrants by introducing technological innovations, transparency, and compliance measures. This not only benefited the workers by ensuring fair compensation but also empowered organizations to meet ethical standards and legal requirements in their labour practices. 

Data Driven Decision Making 

By collecting and analysing data through TraceX, the Bio nutraceutical Company gained valuable insights into the challenges faced by their rose cultivation. This data-driven approach empowered them to make informed decisions, implement targeted interventions, and continually improve their processes. 

Consumer Trust 

Implementing TraceX’s traceability solutions allowed the company to showcase their commitment to transparency and quality. This, in turn, helped build consumer trust, enhance brand reputation, and meet the growing demand for ethically and sustainably sourced rose products. 

Training Sessions 

Ground staff underwent comprehensive training sessions to master the product’s features, usage, and deployment strategies, ensuring proficiency in delivering efficient and seamless operations. The training aimed to equip them with the necessary skills to maximize the product’s potential and enhance overall operational effectiveness.