How Go Desi Transformed Consumer Engagement with QR Code-Based Traceability Powered by TraceX

Enhancing Transparency and Consumer Trust with QR Code-Based Traceability for Imli Popz

About the Company

GoDesi, a renowned snack brand, is committed to delivering high-quality, flavorful products that resonate with consumers seeking traditional and nostalgic treats. As part of its mission to stay transparent, sustainable, and trustworthy, the brand aimed to ensure that customers could confidently track the journey of their favorite snacks from farm to table.

Industry

D2C Brand

Region

India

Use Case

Showcasing technology-driven transparency to reshape consumer trust and brand loyalty.

Features Used

Onboarding of Stakeholders

Farm mapping

Inventory Management

Process Management

Custom Traceability with QR

Vinay Kothari says “Transparency is the key to trust and to cement it, we are delighted to announce our sumptuous association with TraceX to pioneer a QR code based traceability feature for our amazing products. We take pride in announcing this venture for Imli Popz and we are looking forward to infusing this feature into other products.”

Challenges

In today’s consumer landscape, transparency and trust are more important than ever. GoDesi wanted to differentiate its products by offering complete transparency on sourcing and production processes.

The brand sought a cutting-edge solution that would allow customers to easily trace the origins of their purchases and verify quality claims.

Moreover, with increasing global emphasis on sustainability, traceability became essential to meet regulatory demands and fulfill consumer expectations.

GoDesi needed a system that could seamlessly integrate with its production line while showcasing the brand’s commitment to transparency in an easy-to-use manner.

Solutions

To meet these objectives, GoDesi partnered with TraceX Technologies, to implement end to end food traceability with the Food Traceability platform. This partnership enabled the brand to trace each step of the supply chain for its products, starting with its flagship snack, Imli Popz. The integration with TraceX’s blockchain-powered traceability system allowed the brand to capture, record, and display critical supply chain data that consumers could access through a simple scan of the QR code.

With TraceX’s blockchain technology, every ingredient and process involved in creating Imli Popz is meticulously tracked, ensuring that the information provided is tamper-proof and accurate.

Explore our Food Traceability Platform

Features of the QR Code-Based Traceability Solution:

Farm-to-Table Transparency: Customers can scan the QR code on their product packaging and instantly receive details about the origin of ingredients, manufacturing processes, and sustainability practices.
Sustainability Assurance: TraceX’s blockchain technology guarantees the data is immutable, giving consumers confidence that the product meets sustainability standards.
Consumer Engagement: The QR code traceability feature helps GoDesi build deeper trust and engagement with customers, offering them a glimpse into the brand’s ethical sourcing and quality assurance.

Key Takeaways

Increased Consumer Trust: By providing complete transparency through traceability, GoDesi saw a positive response from consumers, with an increase in brand loyalty and trust. Customers appreciated the ability to see exactly where their snacks came from and how they were made.

Enhanced Brand Differentiation: The QR code traceability feature set the brand apart from competitors, positioning it as a forward-thinking brand committed to sustainability and transparency.

Regulatory Compliance: The implementation of traceability not only bolstered consumer trust but also helped the brand meet growing regulatory requirements surrounding food safety, sourcing, and sustainability, particularly in markets with stringent regulations.

Scalability for Future Growth: With plans to infuse the traceability feature into other products, GoDesi is well-positioned to continue expanding its traceability initiatives and further solidify its market leadership.

The collaboration between GoDesi and TraceX has proven to be a milestone in enhancing transparency and consumer trust through innovative technology. By embracing QR code-based traceability, GoDesi has not only strengthened its commitment to transparency but also paved the way for future growth in an increasingly sustainability-conscious market.

How Go Desi Transformed Consumer Engagement with QR Code-Based Traceability Powered by TraceX

About the Company

Industry

Region

Use Case

Features Used

Challenges

Solutions

Features of the QR Code-Based Traceability Solution:

Key Takeaways

Company

Resources

Quick Links

Value Chains

Subscribe to TraceX Times

Get your free trial

Request for a Demo Session

Download your How Go Desi Transformed Consumer Engagement with QR Code-Based Traceability Powered by TraceX here

Download your How Go Desi Transformed Consumer Engagement with QR Code-Based Traceability Powered by TraceX here

Download your How Go Desi Transformed Consumer Engagement with QR Code-Based Traceability Powered by TraceX here

Please leave your details with us and we will connect with you for relevant positions.

Please fill the form for all Media Enquiries, we will contact you shortly.

Kindly fill the form and our Partnership team will get in touch with you!