Transparent Bean to Cup Journey of Slay Coffee with TraceX Solutions

SLAY Coffee partners with TraceX to implement a blockchain based traceability platform for the coffee supply chain. This empowers the SLAY consumers with transparent information about the journey of the bean, thus satisfying SLAY’s commitment to deliver a quality coffee experience to them. 

coffee supply chain

About the Company

SLAY Coffee is a leading gourmet coffee brand and the coffee is sold through a cloud kitchen model. The coffees, handcrafted by baristas and delivered in spill-proof, temperature-controlled packaging, include innovative products like the SLAY-X, SLAY Pour Over, and the SLAY DIY Home Brewing Kit 

Industry

Processor 

Region

India

Use Case

End to end traceability for product quality and consumer trust 

Features Used

  • Stakeholder Onboarding 
  • Farm Mapping 
  • Crop Master 
  • Processing 
  • Batch Traceability 
  • QR code customization

Chaitanya Chitta, co-founder of Slay says, “1Each cup carries a stamp of the barista that made the coffee. Customers will be able to trace the journey of the bean from the estate to the cup through SLAYGRID, India’s first blockchain enabled supply chain solution giving 100% traceability.” 

Challenges

The coffee supply chain is brewing with challenges.  

  • Some of the specialty beans have different grades sourced from different growers. 
  • These beans are milled locally and sent to central warehouses in Bengaluru. The roasting of these beans is done on a contract roast model which needs further coordination. 
  • These beans are shipped to the warehouses and then the roasters based on orders and hence need to be tracked carefully.  
  • The ultimate taste of coffee depends on a roasting profile which has associated factors like roasting temperature, moisture of green beans and bulk density of the beans. 
  • Finally, just before packaging, the coffee tasting of sample roasters is carried out. 
  • The supply chain is complex with so many activities, inventories to be managed, paperwork and maintaining records.

Solutions

SLAY connects to TraceX with SLAYGRID 

It would also help SLAY to streamline all the processes in the coffee supply chain and deliver a credible product. 

The customers can trace the journey of the coffee beans from cultivation, harvesting, roasting, grinding and brewing to the end consumer. 

  • The blockchain Food Traceability platform digitizes the entire supply chain to capture relevant information across the stakeholders in the coffee value chain. 
  • Multiple participants like the coffee growers, curing workers, roasters and warehousing partners get onboarded to our platform. 
  • The different stakeholders use a combination of android based multilingual mobile application and the web application to track and trace the life cycle of the bean as it moves from the plantation to the café and eventually to the consumer. 
  • The information exchanged at various intervention points across the supply chain is pushed through the blockchain to generate a digital identity of the product. 
  • Information like the grower profile, geo mapping of grower land is all recorded to verify sourcing claims. 
  • The different processes of milling and curing, inventory management and scheduling of multiple batches for roasting are all streamlined to ensure robustness and efficiency in the supply chain. 
  • The process of quality check of the beans is recorded before being sent for packaging. 
  • The packaged roasts are then labelled with our generated system labels. 
  • For every batch generated, QR codes are created and printed onto the Slay packs. 
  • These batches need to reach different locations. Slay uses our Batch Serialization feature to ensure their bean roasts reach the correct place. 
  • The consumers scan the QR code to recreate the delightful journey from the bean to the cup.

Key Takeaways

  • End-to-End Traceability: The platform allows customers to trace coffee beans’ journey from cultivation to consumption, enhancing transparency across the coffee value chain. 
  • Blockchain-Enabled Transparency: Each stage of production is recorded on a blockchain, creating a digital identity for the product and ensuring authenticity in sourcing claims. 
  • Stakeholder Onboarding: Coffee growers, roasters, and warehousing partners are connected via a multilingual mobile and web app, allowing seamless tracking and communication across the supply chain. 
  • Enhanced Operational Efficiency: The platform streamlines inventory, quality checks, and batch management, ensuring robust and efficient supply chain processes. 
  • Consumer Engagement: QR codes on packaging enable consumers to scan and trace the full journey of their coffee, building trust and engagement through traceability.

Get your free trial

Request for a Demo Session

Download your Transparent Bean to Cup Journey of Slay Coffee with TraceX Solutions here

Download your Transparent Bean to Cup Journey of Slay Coffee with TraceX Solutions here

Download your Transparent Bean to Cup Journey of Slay Coffee with TraceX Solutions here

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