Blogs
Food Safety – The need of the hour
The WHO estimates that almost 1 in 10 people globally suffer from a food-borne disease. Read on to know the complexity involved and the emerging process to make food safe again.
April 21, 2021
Welcome to our Knowledge Powerhouse
Our Blogs gives you insights of the different facets and information related to Traceability across Food Supply chains
Blogs
Climate Smart Agriculture
FAO estimates that agriculture production will have to increase 60 % to satisfy the demands for food while halving the carbon footprint. Adapting to climate change and reducing emissions is necessary to achieve food security without depleting the natural resources. Climate Smart Agriculture (CSA) is an integrated approach to address the interlinked challenges of food security and climate change.
September 19, 2022
Blogs
Farming the way out to Carbon Neutrality
Agriculture sector has a dual role in the decarbonizing economy with agriculture being both a source and a sink for GHGs. Carbon Neutral agriculture refers to the net-zero balance of emissions and sinks of all the greenhouse gases on the farms in terms of their CO2 equivalents that result in climate neutral systems. Carbon farming is a whole farm approach to optimize carbon capture.
September 16, 2022
Blogs
Circular Economy in Food Supply Chains
Approximately 30% of waste is generated in crop production. Around 62% of total waste is produced in production and processing only. Where does all this waste go? Is there a method to produce less waste that doesn’t harm the environment? A circular economy might be the next best thing. Learn what it’s about and how it can drive a sustainable future.
September 16, 2022
Blogs
Wine Traceability – Grape to Glass Story
Wine drinkers are all over the world, the mass market has caught the attention of regulators and consumers in providing the best quality wine. While there are various origins that a wine can have, an organization needs to provide the provenance of its origin and the processes it went through. Let’s look at how grape turns into wine and how wine traceability provides safety and quality to the end product.
September 9, 2022
Blogs
Path to Net Zero starts with Carbon Neutrality
There is an increasing momentum among organizations to reach the commitments of net-zero and carbon neutrality. However, there are no standard guidelines to achieve the same. You need to avoid green pledges and should be able to measure and verify the emissions and show the world how it is going against your targets. Get your definitions right and start your decarbonization journey!
September 9, 2022
Blogs
Agriculture Technologies for Crop Management
Will the world have enough resources to satisfy food needs after a few decades? Is there any way that you can increase yields with the available land? Technology might be the answer! From producing crops systematically and efficiently to aiding in management and operational decisions, it can do its all. Let’s learn about such advancements in agricultural technology and know what the future awaits.
September 2, 2022
Uncategorized
Transforming Food Systems with Smallholder Farmers
Agriculture forms the basis of rural economy throughout the world. Small scale farmers, not only the unsung heroes but also the heroines of the world who form half the world’s farmers, provide one third of the global food. There is a necessity to understand the challenges and needs of these smallholder farmers, finance them and provide fair economic opportunities to invest in sustainable food production practices.
September 2, 2022
Blogs
What are the Best Ways to Outlay the Scope of Farm Management
Farm management is the process of analyzing, making, implementing decisions relating to farm operation and organizing to achieve maximum production and profits. The scope of farm management encompasses what crops, livestock or their combination that can be grown, what number of resources to use and how the various farm activities are going to be performed.
August 26, 2022
Blogs
Nature Positive Economy- Blueprint for Business
Nature is declining at an unprecedented rate and the human footprint on this planet has had an important impact on nature. Unsustainable production and consumption practices put the entire food ecosystem at risk. Transforming food systems is a key to reduce biodiversity loss and achieving the sustainable development goals. This requires a shift to farming with nature positive production rather than maximizing production at the cost of nature.
August 25, 2022
Agriculture
Traceability brings Trust to the Cannabis industry
The increasing legalization across various regions has seen a spurt in the growth of this cannabis industry. Traceability in the cannabis supply chain will be different because of its mandated requirement of provenance and seed to sale transparency. Blockchain technology will be a gamechanger for the Cannabis Supply Chain.
August 17, 2022
Blogs
6 Best Farm Management Practices
Wondering what you must do to decrease your cost and increase yields? Will the agricultural industry survive to suffice your food needs? Look into farm management and its six best practices, which can help better your volumes, enhance quality and reduce costs. Understand which methods work best for you along with keeping updated with the latest farming tools and machinery.
August 17, 2022
Uncategorized
Importance of Meat Traceability
In today’s world, Meat Traceability solutions are no more a choice but a necessity, proving their abilities in satisfying organizations, consumers and regulatory bodies. Traceability enabled meat is now the new market, customers are now demanding and accepting traceable meat, even though it’s for a premium price.
August 12, 2022
Blogs
Blockchain – A Game Changer for the Environment
The food supply chain is fragmented with the participants operating in silos with mistrust. Blockchain is a promising solution to standardize the food ecosystem with enhanced trust and cohesive alignments. Blockchain enabled platforms can help manage stakeholders that work in different capacities to make climate related sustainable development possible with a transparent and traceable network.
August 4, 2022
Blogs
What are the 2 Main Goals of Farm Management?
The farming industry has gone through a drastic change over these decades, from expanding global trades to the adoption of eco-awareness, it has seen it all. This requires a farming system that sticks to its roots of primary objectives while maintaining demands of production and economic and sustainable need. All this depends on the decisions of farm managers who allocate resources and manage the farm ecosystem based on data, requirements, availability, forecasts and many more.
July 28, 2022
Blockchain
Blockchain for Sustainability – Accelerators to SDGs
Developing a global food system that embraces social, economic and environmental objectives is crucial for this planet that is confronted with unsustainable consumption patterns. Blockchain technology ensures fairer supply chains, enhances food traceability and drives environmental sustainability. It could be a key to unlock the SDGs.
July 27, 2022
Agriculture
Traceability in the Rice Supply Chain
The volume of rice produced around the world has created a need for a robust system that can track paddy through its journey in the supply chain to ensure safety and security and promote sustainable and climate resilient food production through blockchain traceability solutions.
July 22, 2022
Agriculture
5 Main Objectives of Farm Management
What if you have a system that takes care of all your farming activities? What if that system does it with less cost and more profits? Farm management provides the perfect system where in all activities of farming are well organized along with its optimum utilization of resources for bigger profits and less cost. It collects information on farming activities to analyze and make better judgments
July 21, 2022
Agriculture
Importance of FPO in Agriculture
A small member-run organization trying to uphold the agricultural industry in India, working hard and tirelessly in person with small farmers to build, develop and help increase profits; Farmer Producer Organization (FPO)s are acting as a link between the government and farmers to work on a single goal to put Indian Agricultural on top of the Global market.
July 13, 2022
Blogs
Traceability in the Seed Industry
Farmers need to have access to high quality seeds to enhance crop production and parameters like seed purity, germination percentage and moisture content are critical. The inadequate information in seed production and processing, the malicious mixing of quality seeds with spurious ones and the manual-based record keeping has triggered the need for digital traceability solutions in the seed sector
July 13, 2022
Blogs
Traceability of the Cotton Supply Chain
Traceability and Transparency are very important in the cotton supply chain to achieve sustainability in the textile and fashion industry. To ensure a sustainable supply chain, the brands ought to know where their product came from, under what conditions they were manufactured, who created them, and the impact on the environment.
July 11, 2022
Agriculture
Guide to Farm Management
Agricultural progress of a country entirely depends on good management of farms. The process of agricultural production is always in a constant flux which could include economical, climatic, technical and policy changes. Agriculture technology is penetrating the market at an accelerated pace in farming and agriculture practices. Modern technologies are the right solutions to revolutionize the way farmers farm
July 7, 2022
Blogs
A Guide to Creating a Food Product Recall Checklist
A product can be affected by a variety of reasons and circumstances at any point in the supply chain. Contamination, adulteration, mislabeling, flaws, allergenic, physical, or chemical damage pose a concern to the consumer or the organization, prompting a food recall. Read on to check how a product recall checklist is created.
June 30, 2022
Blogs
Blockchain in the Fruit Supply Chain
Fresh Fruit supply chains are undergoing a massive transformation globally. The major drivers are stringent regulatory requirements and competitive strategy, triggered by the demands of food safety and transparency by the end consumer. Check how blockchain traceability solutions bring trust, transparency and visibility in the fruit supply chains
June 30, 2022
Blogs
Farm Management System for the Fruit and Vegetable Export Market
India is the second-largest producer of fruits and vegetables in the world but yet contributes to about 1.5% of its market. Are our Farm and supply chain management solutions efficient? Technological innovations like Farm management software and Blockchain Technology can help close this gap. FMS helps both pre and post-harvest processes in smooth functioning and providing profitable and sustainable results.
June 24, 2022
Blogs
Food Safety in the Fruit and Vegetable Supply Chain
Indian fruits and vegetable market has a fragile supply chain; about 30% of the produce is lost annually because of changes in prices, market demand, increase in the cost of inputs, lack of storage facility, and unstable logistics. Farm management software enhances operational efficiency and reduces production costs. It serves as a Digital diary for the farmer to plan and carry out farm activities efficiently.
June 17, 2022
Blogs
3 Factors that Influence Agriculture and Food Supply Chain
Crop production and farming activities need to increase to meet the demands of the growing population. Agriculture companies need to increase their presence in meeting these demands through digitization of the food supply chains. Farm digitization, supply chain transparency with traceability, and real-time data capture at all stages in the food supply chain influence agriculture and food production and eliminate disruptions.
June 16, 2022
Agriculture
Farm Management with TraceX Solutions
Farm Management has been gaining momentum in agriculture as it provides a holistic view of the farm practices and enables both farm and crop management and take the right decisions in agriculture supply chain management. TraceX’s Farm Management software enables supply chain participants to track the pre-harvest cycle with intelligent and digitized farm and crop management solutions and also helps in streamlining post-harvest processes, providing end to end traceability of the entire food supply chain
June 16, 2022
Blogs
Traceability of Herbal Supplements
Nutraceuticals are products derived from food sources that provide both nutritional and medicinal benefits. They could be referred to as nutritional or herbal supplements. Ashwagandha and Curcumin are the leading contributors to the manufacture of nutraceuticals. Complete transparency in the nutraceutical supply chain as consumers have the right to know the farm-to-bottle story of the product so that they can make informed choices of buying the product.
June 10, 2022
Blogs
Food industry’s biggest threat to Profitability – Product Recall
A Product or Food recall is when a food producer takes off a product from the market due to food safety reasons. Food recalls happen due to bacterial contamination, the presence of foreign objects, and allergens in the product. These recalls need to be addressed quickly and efficiently to avoid health hazards for consumers and thereby save costs and image for the brand.
June 9, 2022
Blogs
Carbon Farming- Agriculture’s answer to Climate Change
Carbon farming is a form of agricultural practice or land use to increase the amount of carbon stored in the soil. Carbon farming also known as Carbon sequestration stores the greenhouse gases and reduces the gases that are released into the atmosphere. Carbon farming is turning out to be a good business for agriculture companies that are offering climate mitigation services and products.
June 2, 2022
Blogs
Regenerative Agriculture- Sustainability in Farming
Regenerative Agriculture is a set of farming practices that improves the resources it uses rather than destroying them. It rehabilitates the entire ecosystem with sustainable practices like improved soil health, water management, and usage of fertilizers. Regenerative agriculture practices help to fight climate change by carbon sequestration.
June 2, 2022
Blogs
Non Pesticidal Management for Sustainability
Non pesticidal Management is an agroecological approach to pest management without the use of chemical pesticides. It is financially lucrative for the farmers and also a means of practical and sustainable means of agriculture practice.
May 27, 2022
Blogs
6 Main Objective of the Food Supply Chain in India
The food sector in India is going through a massive transformation. With the increasing demand for quality and safety standards, increasing efficiency, and integrating small farmers into the value chain, an integrated perspective of the supply chain is required. The main objective of supply chain management is to reduce cost, improve organizational performance and provide satisfaction to the consumer.
May 26, 2022
Blogs
BLOCKCHAIN SOLUTION FOR SPURIOUS SEEDS
Seed quality is the backbone of the food supply chain. The illegal seed market poses a threat to the entire world. Food security, sustainable agriculture, and farmers’ incomes are set down without the proper regulation and management of the seed value chain. Traceability solutions help in addressing these challenges.
May 17, 2022
Blogs
Traceability in the Banana Supply Chain
Bananas are one of the most favorite, popular and cheapest fruits in the world. The banana supply chain is fragmented and needs to conform to quality standards for the export market. The demand for consumer food safety, provenance, validation of certifications and transparency in the supply chain has triggered the need for traceability solutions in the banana supply chain
May 17, 2022
Blogs
5 Food Supply Chain Traceability Examples In 2022
The ever-growing food industry has an intricate web of operational connections between players in the supply chain. The supply chain and its management become one of the most important aspects of the functioning of the colossal food industry. Blockchain traceability solutions provide real-time transparency in the entire supply chain. TraceX has helped many organizations in achieving this end-to-end traceability across different value chains
May 16, 2022
Blogs
4 Ways To Use Blockchain Technology In Supply Chain Management
With globalization, the food Supply chain has become more complex. Bigger volumes, more stakeholders, larger distribution channels, and legal and safety issues amount to a multifactorial management issue. With the implication of Blockchain in supply chain management, data can be accessed through its decentralized ledger system providing transparency throughout the supply chain.
May 12, 2022
Blogs
Spruce up the spice supply chain with blockchain traceability
The food safety challenges, hygienic practices and the aflatoxin and pesticide issues are impeding exporters to satisfy the requirements of destination markets for spices. Traceability in the spice value chain is the solution to boost consumer satisfaction and enhance the sustainable growth of the spice sector. Digital platforms capturing the barn to bottle story of these spices will bring visibility and transparency to these value chains.
May 6, 2022
Blogs
Food Supply Chain Traceability
The food supply chain is truly a complex global network, with challenging issues like globalization, food insecurity consumer preferences, and regulatory demands. Food traceability plays a vital role in protecting public health, building sustainable businesses, and a climate-resilient future.
May 3, 2022
Blogs
Sustainable Food System with Blockchain System
Sustainable food systems depend on farming, waste management, and supply systems. A sustainable food system delivers economically viable and socially beneficial food security to all. Blockchain technology provides a verifiable record as to who buys what from whom and this transparency helps consumers to adopt sustainable lifestyles.
April 28, 2022
Blogs
How Blockchain can help Reduce Food Waste
Food Waste is a major contributor to greenhouse gas emissions that impact climatic changes. Blockchain technology will usher in a new era of food traceability, which could go beyond addressing food safety issues by driving sustainability with reduced food wastage and lowering the inefficiencies and costs of food supply chains.
April 21, 2022
Blogs
Decoding the Food Supply Chain In India
In order to have a global presence, India’s food supply chain needs to be agile, adaptive, and efficient. Digitization of the food supply chain is inevitable to optimize supply chains. Streamlining of processes, improvements in cold chain infrastructure, and complying with regulatory standards should be able to redefine supply chain management.
April 14, 2022
Blogs
Blockchain and Food Recall
According to the Grocery Manufacturer’s Association, an average recall costs $10 million and takes 14 days to identify and 34 days to enact, and by this time only 40% of the products can be collected. It is the brand’s responsibility to remove the product from circulation and prevent foodborne illness. Blockchain technology aids in better recall management.
April 11, 2022
Blogs
Carbon Footprint in the Coffee Supply Chain
Coffee is among the top traded commodities after oil. This is going to cause pressure on tropical forests and habitats. Therefore, in order to make it sustainable, the amount of greenhouse gas emissions needs to be measured at each stage. The biggest contribution of blockchain is the ability to measure carbon footprints along with IoT sensors and generate data that can be analyzed and aggregated.
April 11, 2022
Blogs
TraceX raises $1M Funding
Bengaluru-based startup TraceX Technologies has raised $1 million in pre-series A funding led by NABARD backed NABVENTURES Fund. The round also saw participation from Paipal Ventures, an early-stage family office investment fund, and from angel investor Sunil Kumar.
April 7, 2022
Blogs
5 Factors That influence Food Supply Chain Management
Food Supply Chain Management aims to ensure food quality, safety, and authenticity of food for both consumers and organizations. Certifications against food sustainability standards for production and verification of the product sourcing claims bring credibility to food products and ensure compliance in the global food market.
April 1, 2022
Blogs
Traceability in the Maize Value Chain
Maize assumes great importance in the agribusiness value chain globally. There is an ever-growing demand from various segments catering to food and non-food usage of maize. Capture the farm to mill story of maize with Blockchain traceability
March 28, 2022
Blogs
The 5-step approach to Food Traceability
The ability to follow the movement of food products and their ingredients throughout the supply chain both upward and downward is known as traceability. The need for Food traceability arises from two different ends of the spectrum, the producer and the consumer. Let us understand the 5-step approach to food traceability
March 28, 2022
Blogs
Sustainable Fishing with Seafood Traceability
In the seafood industry, traceability is important for food safety, to authenticate sourcing claims, and to verify sustainability. Tracing the fish from the bait to the plate, capturing information, and tracking movement at each stage in the supply chain is vital in the global seafood industry.
March 21, 2022
Blogs
Carbon Traceability on the Blockchain
Digitization of the supply chain is one way to reduce carbon emissions. Tracking carbon emissions with end-to-end traceability solutions should be a competitive edge to organizations to drive the UN’s Sustainable Development Goals. Carbon Traceability should be the way forward to reach the net zero goals.
March 9, 2022
Blogs
Food Traceability – Essence of Food Supply Chains
Traceability is an important tool that tracks the product from the source to consumption and brings transparency to food supply chains. Food Traceability systems protect consumer health, build trustworthy brands, satisfy regulatory compliance and make the supply chain efficient and resilient.
March 7, 2022
Blogs
Traceability Solutions for the Dairy Supply Chain
There are some hot issues grappling the dairy industry. Setting up a safe, hygienic, transparent and economic dairy supply chain is a major challenge in the food and agriculture industry. Dairy traceability with blockchain technology should ensure transparency in the supply chain and assure a zero adulterated safe product.
February 11, 2022
Blogs
6 Best Practices for Traceability in the Food Supply Chain
The journey of food from farm to the consumer’s table is a complex one. The supply chain is a vital network with inter connected systems connecting the source of food to the final consumption. Food Traceability has emerged as a top priority in building resilience in food supply chains.
February 11, 2022
Blogs
Traceability – Transforming the Food and Agriculture industry
Provenance for the food you grow, distribute and sell will be a critical factor for companies in the global food scenario. An end-to-end digitized supply chain with traceability solutions should drive companies to achieve the sustainable goals and build consumer trust.
January 23, 2022
Blogs
Traceability in Fruit and Vegetable Supply Chain
The fruit and vegetable supply chain is complex with an increasing demand for food safety and sustainable practices. They account for more than 10% sales in a super market of a country with their short product life being a major challenge. Supply chain digitization with Traceability is the right solution.
January 21, 2022
Blogs
Supply chain sustainability: A norm for organizations
With the world’s latest focus on environmental performance, supply chains worldwide are being watched, and demands for accountability are coming from both stakeholders and consumers.
Blockchain-based supply chain traceability makes it possible to track the lifecycle of any product and allows companies to comply with new guidelines while backing up their claims and improving their efficiency.
January 4, 2022
Blogs
Blockchain Driving Value for Logistics and Supply Chain Management
Smart Contracts, Data Analytics, Smart Packaging and Blockchain based traceability solutions build robust, secure and resilient supply chains.
December 22, 2021
Blogs
Revolutionize food supply chains with Blockchain technology
Blockchain is an emerging technology in today’s supply chains. Its Transparency, Accountability, Security and Interoperability features have improved the productivity and end to end visibility of food supply chains.
December 21, 2021
Blogs
Crafting the Traceable Cocoa Supply Chain
The bean to bar chocolate story is a bumpy one and has many hidden facts. Discover how traceability helps the cocoa supply chain to conquer its bitter sweet challenges.
December 14, 2021
Blogs
Reduce Carbon footprints through data management with Blockchain
Blockchain technology helps businesses to bring credibility to their carbon offsetting strategies to backup their net zero commitments with public transparency.
December 9, 2021
Blogs
Disrupt The Livestock Sector With Blockchain Traceability
The challenges due to the perishable nature of products in livestock sector in terms of foodborne diseases and contagions and demand for stringent safety standards are leading to the advent of blockchain based traceability solutions to usher in a new era of
food safety.
November 30, 2021
Blogs
COVID-19 and Resilience In Livestock Supply Chains
The COVID-19 pandemic has shed light on a number of fissures prevalent in our current food ecosystem. Digitizing the supply chains with blockchain traceability solutions will build resilience in the food and agriculture sector with adequate food safety.
November 30, 2021
Blogs
Livestock Traceability – A Game Changer To Meat Food Safety
Consumers are making dietary shifts towards sustainable and reliable products due to disease outbreaks and food contamination. Blockchain based traceability solutions deliver a digital footprint of the product and assure compliance to quality standards.
November 30, 2021
Blogs
Rule the Roost- Traceability journey of Chicken to Nugget
The increasing demand for consumer awareness on food safety, low environmental impact, and better animal welfare has spurned the advent of poultry traceability. Blockchain solutions drive supply chain transparency by tracing the journey of the entire product from the farm to the plate.
November 8, 2021
Blogs
Aftermath Of COVID-19 in Seafood Traceability
Disruption in fish production, new regulations, and increasing consumer demand for safe products has made the seafood supply chain traceability the new norm with blockchain solutions.
October 28, 2021
Blogs
Seafood Companies Diving into Seafood Traceability
The problems faced by Seafood industry, one of the world’s first and largest commercial enterprises in the food industry are overfishing, illegal, unreported, unregulated (IUU) fishing, and bycatch. Emerging solutions in blockchain-based food traceability address these practices.
October 28, 2021
Blogs
The Importance of Quality Seeds in Agriculture
The blockchain use case for the food and agriculture sector has proven to be the best known way of assuring transparency. It has become an essential tool to protect the investment in seed research and development. Ensuring the creation of quality seeds is a fundamental part of any food system . Blockchain technology helps brands to gain a competitive advantage by enabling transparency from nucleus seed to certified seed in the crop journey.
September 11, 2021
Blogs
Seed Supply Chain Traceability with Blockchain
India’s extensive agricultural network makes it one of the largest seed markets in the world, with an estimated value of $ 3.6 billion in 2017 and a 17% annual growth rate during 2010-2017, according to Research and Markets. The main challenges in the Indian seed market are the unorganized seed supply chains that compromise the seed health during its transportation and the market for fake seeds. By leveraging blockchain for agriculture management, traceability solutions focus on reinforcing market confidence in seed quality.
September 8, 2021
Blogs
Sustainable Agriculture – Building Future Brands
There is a huge demand for food production on account of the growing world population. It is critical to increase the agriculture yield without compromising on the ability of future generations to meet their needs. Sustainable agricultural practices will nurture the environment, society and the economy.. Modern agricultural practices will maximize food production, reduce the environmental impact and limit operating costs.
June 14, 2021
Blogs
Sustainability – Heart Of The Corporate Strategy
Business leaders have understood that sustainability is an investment. As part of the efforts to strengthen companies’ corporate responsibility in different industries, the Global Corporate Sustainability Index rates their adherence to Environmental, Social and Corporate Governance (ESG). . Businesses need to embed sustainability in all parts of their organization and translate it into their brands.
June 14, 2021
Blogs
Coffee Traceability: Journey from bean to cup
Coffee, one of the world’s favorite beverages, has been around for centuries. Every bean has a story, and we owe our consumers to know about the journey from the bean to their cups. The coffee value chain is very complex involving many processes and various players involved. Traceability allows companies to track and record the movement of produce through every production stage, from cultivation to the end consumer, through blockchain technology solutions.
May 24, 2021
Blogs
Product Recall: What food brands must know
An estimated 600 million – almost 1 in 10 people in the world – fall ill after eating contaminated food, and 420 000 die every year. Companies incur $10M in recall costs. A product recall involves the removal of a product from any stage of the value chain. This could be due to several reasons. Traceability helps to identify the origin of contaminants and defects.
May 24, 2021
Blogs
Conscious Branding – Conscious Consumerism
Consumers’ choice towards a healthier lifestyle has transformed the strategy of leading and emerging brands. Conscious branding embraces ethical business practices. It integrates social and environmental responsibility at its core. It creates transparency and accountability and gives a competitive edge.
May 16, 2021
Blogs
Blockchain in agriculture empowering brands & consumers
Evolving consumption patterns worldwide are putting the food industries up against the wall. The race for consumer trust is has led brands to work with digital food traceability, the only way to guarantee complete transparency. Leverage the power of Blockchain in agriculture to digitize agricultural ecosystem. Make the supply chain clean, credible, and traceable.
May 9, 2021
Blogs
Food Traceability – Building The Right Consumer Brand
People today are looking beyond the food on their plates.. Where are they sourced, who are the producers? In what way is the food processed? And how safe it is for consumption? Consumers prefer healthier and trustworthy food brands.. End to end visibility in the food supply chains with traceability solutions will bridge the gap between the producer and the consumer..
April 21, 2021
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