Svojas’s Millet Food Traceability with TraceX Solutions
Svojas establishes complete traceability, offering consumers a farm-to-fork story and reinforcing its commitment to sustainable and safe food products.
Svojas farms is a health-conscious brand that provides gluten-free plant-based food alternatives and focusses on locally produced sustainable products. It believes in promoting the concept of sustainable agriculture through environmental-friendly agriculture practices.
Industry
D2C Food Brand
Region
India
Use Case
Farm to Fork Traceability for Enhanced Quality and Consumer Trust
Features Used
Product Onboarding
Inventory Management
Batch Serialization
QR code Generation
Sreejith Menon, Co-Founder and Director of Svojas Farms says, “We highly recommend TraceX Solutions for their top-notch food traceability technology. Their blockchain platform has made it effortless for Svojas Farms to offer full traceability across their Millet & More products range.”
Challenges
Food quality is very important for a consumer brand. Consumers have a right to safe and quality food. Today’s consumers want transparency in their food purchases. 94% of consumers want to know what is in their food and how it is made.
Svojas needs to assure consumers of the safety and quality of their products. Ethical sourcing of raw materials and product transparency needs to be validated to ensure authenticity of the end product.
As Svojas believes in promoting chemical free agriculture, there is a need to track sustainable practices in the product supply chain and ensure the quality and safety of the product.
Svojas has a number of products with many processes. The product inventory, manufacturing and packaging activities need to be streamlined to ensure efficient supply chain management.
Solutions
Product Traceability ensures real-time capture of data at all stages in the supply chain assuring an authentic and a quality product.
TraceX’s Trace- Pro is a post-harvest management module that helps companies streamline their product and process management and provide end to end traceability for better transparency and visibility. Svojas onboards its products into the blockchain powered system to realize complete traceability and a farm to fork story.
The Journey of the Millet Products on TraceX Blockchain
About 15 products are onboarded into the system with the product management module where all products are configured
The relevant quality and traceability parameters are configured.
The products are onboarded to the inventory module with all the details.
The workflow of the various processes is configured.
Quality parameters can be captured at each stage.
Batch Serialization generates the serial QR codes with unique serial numbers.
The QR code labels are printed on the product SKUs.
QR Code Transparency: Svojas utilizes QR codes to showcase the journey of its products, enhancing transparency and building trust among consumers regarding the safety and quality of their food.
End-to-End Traceability: With TraceX’s post-harvest module, Svojas ensures complete traceability of its products, providing consumers with a transparent farm-to-fork story.
Nutrient-Rich Millets: Millets, often termed as a ‘poor man’s food grain,’ offer affordability, impressive nutrient profiles, and resilience to harsh climates, making them beneficial to both consumers and the environment.
Svojas Assured Food Experience (S.A.F.E): Through its commitment to transparency, quality, and sustainability, Svojas offers consumers a rich food experience driven by healthy food culture and trust in the products they consume.
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