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Simplifying Product Traceability & Compliance for an Agri Exporter

A leading agri-exporter dealing in fruits and vegetables, struggled to maintain consistent product data across their supply chain. With hundreds of crop varieties, organic certifications, and varying global trade requirements (like GTIN and HSN codes), the team often faced errors, inconsistencies, and compliance risks—jeopardizing export timelines and market trust. 

Their growing network of farmers, processing centers, and global buyers demanded a centralized, flexible system to manage product attributes, quality parameters, and traceability—all in one place. 

With TraceX’s Product Management feature, the agri exporter gained complete control over product attributes, certifications, and traceability—empowering their team to scale exports confidently while meeting global compliance standards. 

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About the Company

A major exporter in the agribusiness sector is dedicated to empowering farmers and providing them access to global markets. They have already provided benefits to over a million farmers and plans to scale up to 5 million by 2024. They grow a diverse range of crops from staple crops such as rice and maize to pulses, fruits and vegetables. With a focus on quality and sustainability, this exporter also supplies baby corn, chillies, bananas and grapes to markets in Europe and the Gulf region. 

Region

India- Haryana, Bihar, UP, Odisha and West Bengal 

Use Case

Supply chain digitization , ensuring transparency and meeting export standards for crops using Farm Management Platform 

Features Used

  • Farmer Onboarding and Profiling 
  • Farm Mapping 
  • Crop Master 
  • Product Management 
  • Process Master 
  • Procurement 

Challenge 

  • Scattered Product Information: Data on crop varieties, grades, and certifications was spread across spreadsheets, emails, and paper records. 
  • Regulatory Pressure: Meeting GSI-compliant GTINs and international HSN coding for global trade compliance was tedious and error-prone. 
  • Organic vs. Conventional Classification: Difficulty in tracking certifications and differentiating batches caused market access risks. 
  • Quality Attribute Gaps: Inability to capture critical quality metrics (BRIX, moisture, texture) led to disputes and rejections. 
  • Missing End-to-End Traceability: Lack of detailed product-level traceability slowed audits and complicated sustainability claims. 

Solution

The exporter onboarded TraceX’s Product Master feature to centralize and streamline their product data management. Key implementations included: 

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  • Central Repository: All product details (varieties, grades, measurement units) mapped and managed from a single dashboard. 
  • GTIN & HSN Mapping: Auto-configuration for each product batch ensuring seamless GSI and customs compliance. 
  • Organic/Conventional Split: Clear categorization backed by certification uploads, ensuring organic produce integrity. 
  • Custom Quality Parameters: Integrated fields for BRIX levels, moisture, color, and texture—linked to each batch. 
  •  Traceability Boost: Additional metadata like temperature, truck IDs, and certification proofs captured for every shipment. 

Results

  • Reduction in product data errors across shipments. 
  • Faster compliance reporting for organic exports—cutting export documentation time  
  • Real-time product traceability from farm to container—increasing buyer trust. 
  • Seamless GTIN/HSN integration—zero customs delays in three major shipments post-implementation. 
  • Enhanced data-driven decision-making on quality and grading, reducing rejections. 

 

Key Takeaways

  • Product Mastery = Compliance + Market Access 
  • Streamlined certifications & traceability win faster customs clearances and buyer confidence. 
  • Quality data (BRIX, moisture, texture) reduces disputes and drives premium pricing 
  • Future-proofing for sustainability reporting and audit readiness. 

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Download your Simplifying Product Traceability & Compliance for an Agri Exporter here

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