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Achieving EUDR Compliance with End-to-End Chain of Custody

As the EU Deforestation Regulation (EUDR) reshapes global sourcing standards, rubber tire manufacturers face increasing pressure to prove that their supply chains are deforestation-free. This requires not only visibility into sourcing but also a verifiable, end-to-end chain of custody that can withstand regulatory scrutiny. One leading tire company adopted a digital-first approach to ensure compliance while maintaining operational efficiency. 

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EUDR Compliance with End-to-End Chain of Custody, End-to-End Chain of Custody

About the Company

A tire manufacturing company with a global presence, this organization serves markets across Europe, the Americas, and Asia, focusing on agricultural, industrial, and multipurpose tires. Operating multiple production facilities, it produces thousands of tires daily, emphasizing innovation, performance, and customer satisfaction 

Industry

Tire Processor 

Region

India 

Use Case

EUDR Compliance for Natural Rubber  

Features Used

  • Supplier GeoJSON Upload 
  • Risk Assessment & Mitigation with satellite Data 
  • Compliance Check 
  • API Integration with Client SAP 
  • API Integration with EU-DDS 

The Problem

The company relied on a complex network of rubber suppliers, often dealing with aggregated sources and limited upstream visibility. This made it difficult to trace raw materials back to their origin and validate compliance with EUDR requirements. Without a robust chain of custody, the company risked shipment delays, regulatory penalties, and potential loss of access to EU markets. Additionally, manual processes and fragmented data systems hindered their ability to generate accurate, audit-ready documentation.

Solution

To address these challenges, the company implemented a batch-level traceability system powered by TraceX.  

EUDR Compliance with End-to-End Chain of Custody, End-to-End Chain of Custody
  • Each raw material rubber batch was linked to farm-level geolocation data provided by suppliers, ensuring origin transparency.  
  • Upon receipt, compliance was validated through deforestation risk assessments before generating GRN-linked batch records. 
  • Throughout processing, strict batch traceability and segregation were maintained, enabling full visibility across every stage of production.  
  • Finished goods could be accurately mapped back to their originating, compliant raw material batches.  
  • For every outbound shipment, a comprehensive Due Diligence Statement was generated, referencing the complete traceability chain and ensuring alignment with EUDR requirements. 

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Results

The implementation resulted in a fully transparent, audit-ready supply chain. The company achieved consistent EUDR compliance, significantly reducing the risk of shipment delays or rejections at EU borders. Operational efficiency improved through automation and centralized data management, while enhanced traceability strengthened supplier accountability and stakeholder trust. The company is now better positioned to scale its operations while maintaining compliance with evolving global regulations. 

Key Takeaways

• End-to-end chain of custody is critical for EUDR compliance and EU market access 
• Batch-level traceability enables precise mapping from raw material to finished goods 
• Integrating geolocation and risk assessment ensures deforestation-free sourcing 
• Digital solutions streamline due diligence and documentation processes 
• Compliance-driven traceability builds long-term resilience and trust in global supply chains 

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