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How McPatel Foods Ensures End-to-End Potato Supply Chain Traceability with TraceX

McPatel Foods, a leading food manufacturer with a 70% export market (Gulf & West) and 30% domestic market sought a digital agriculture platform to ensure supply chain transparency and traceability. By leveraging blockchain technology, they achieved end-to-end tracking from seed input to harvest, processing, and distribution, enhancing efficiency, compliance, and trust.  

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About the Company

McPatel Foods is a food manufacturer based out of Ahmedabad. They are into Potato Value Chain from last 1 year which includes 70% of Export Market (Gulf and West side) i.e. French fries and 30% Domestic Market. They procure potato only of the finest seed variety, raw materials sourced from reputable suppliers, and our production processes are rigorously controlled and monitored to ensure consistency and purity. They pride on commitment to customer satisfaction. 

Industry

Food Manufacturer 

Region

India

Use Case

End to End Potato Supply Chain Traceability 

Features Used

  • Farmer Master 
  • Crop Management 
  • Input Distribution 
  • Inventory Management 
  • Harvest Planning 
  • Procurement 

Challenge 

  • Lack of real-time supply chain visibility – Tracking seed input distribution, crop planning, and farm activities was a manual and time-consuming process. 
  • Compliance & Export Market Requirements – Meeting global food safety standards for French fries exports required comprehensive pre- and post-harvest traceability. 
  • Farmer & Farm Management Issues – Managing multiple farmers, farms, and crop activities across a wide geographical area made it challenging to ensure quality consistency. 
  • Post-Harvest Tracking Gaps – Inability to digitally trace harvested potatoes through processing, impacting customer trust and regulatory compliance. 

Solution

To address these challenges, the company partnered with TraceX to implement a blockchain-powered digital agriculture platform for supply chain traceability and transparency. 

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Pre-Harvest Management with Digital Monitoring

  • Seed Input Distribution Tracking – Ensured only high-quality seed varieties were used, enabling batch-level traceability from farm to processing. 
  • Crop Planning & Monitoring – Enabled real-time farm data collection through mobile & web applications for better decision-making. 
  • Farmer & Farm Data Management – Digitized farmer records, farm locations, and crop activities, creating an end-to-end traceability system. 

Post-Harvest, Processing & Procurement Traceability

  • Harvest Tracking – Linked harvested potatoes to their respective farms and quality checks, ensuring batch-level traceability. 
  •  Procurement Transparency – Digitally recorded potato sourcing, supplier verification, and contract management to ensure consistent quality and compliance. 
  •  Processing & Quality Assurance – Tracked production processes and quality control measures to maintain French fries export standards. 
  •  Blockchain-Powered Transparency – Ensured tamper-proof, immutable records, strengthening trust with export buyers and domestic distributors. 

Explore our Farm Management Platform 

Impact of Farm Management Solutions for McPatel Foods

1. Farmers, Farms, and Acres Mapped

Impact: Creates a digital baseline of production capacity, farmer demographics, and farm-level risks. Enables visibility and accountability across the value chain. 

Business Value: Better forecasting of procurement, reduced sourcing risks, and stronger supply chain integrity. 

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SDG Link: 

  • SDG 2 (Zero Hunger): Ensures efficient resource allocation for food security. 
  • SDG 12 (Responsible Consumption & Production): Promotes traceability and reduces inefficiencies. 
2. Farmer Agreements – Digital Consent
  • Impact: Transparent and tamper-proof agreements ensure farmers’ rights are protected while fostering trust between buyers and growers. 
  • Business Value: Minimizes disputes, ensures compliance ( fair trade), and strengthens supplier relationships. 
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SDG Link: 

  • SDG 8 (Decent Work & Economic Growth): Supports fair contracts and inclusive economic participation. 
  • SDG 16 (Peace, Justice, and Strong Institutions): Enhances trust and accountability in contracts.
3. Estimated Harvest and Total Procurement Tracking
  • Impact: Enables real-time tracking of projected yields, procurement alignment, and reduces mismatch between supply and demand. 
  • Business Value: Optimizes procurement planning, minimizes losses, and reduces stock-outs or over-purchasing.
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This shows strong delivery completion, with most of the actual harvest already fulfilled, and only small amounts pending or partial. 

SDG Link: 

  • SDG 9 (Industry, Innovation & Infrastructure): Promotes data-driven agricultural innovation. 
  • SDG 2 (Zero Hunger): Reduces post-harvest losses, securing food availability. 
4. Inventory Management – Demand Fulfilment
  • Impact: Digitally managed stock levels ensure timely distribution and prevent wastage. 
  • Business Value: Reduces inventory costs, streamlines operations, and enhances customer satisfaction with reliable fulfilment. 

SDG Link: 

  • SDG 12 (Responsible Consumption & Production): Reduces waste through smarter resource use. 
  • SDG 2 (Zero Hunger): Ensures food availability and accessibility. 
5. Cold Chain Logistics Optimization
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  • Impact: Ensures perishable produce maintains quality, reduces spoilage, and lowers carbon footprint via optimized routes. 
  • Business Value: Cost savings, improved shelf life, higher margins, and sustainability branding. 
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SDG Link: 

  • SDG 13 (Climate Action): Efficient cold storage design combined with shorter transport routes not only preserves product quality but also directly contributes to climate action by lowering carbon intensity per kilogram of produce delivered. 
  • SDG 3 (Good Health & Well-being): Ensures food safety and nutritional value.
6. Input Distribution & Farmer Ledger Updates
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  • Impact: Tracks seeds, fertilizers, and other agri-inputs down to farmer level, ensuring fair allocation and transparency. Updates farmer ledgers digitally for financial accountability. 
  • Business Value: Prevents misuse or diversion of inputs, strengthens farmer trust, and supports equitable growth. Enhances production planning accuracy. 
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SDG Link: 

  • SDG 1 (No Poverty): Reduces farmer exploitation by ensuring fair access to inputs. 
  • SDG 8 (Decent Work & Economic Growth): Strengthens farmer income and participation in formal systems. 
  • SDG 12 (Responsible Consumption & Production): Encourages efficient input use. 

Overall Impact

These features collectively build digitally empowered, transparent, and sustainable agri-value chains. They not only solve business pain points (procurement efficiency, compliance, cost savings, carbon reduction) but also directly contribute to SDG commitments—making farm management a strategic lever for both profit and purpose. 

Key Takeaways

  • Blockchain-based traceability ensures tamper-proof food supply chain records, boosting export credibility.
  • Digital farm & crop monitoring enables efficient pre- and post-harvest management.
  • Real-time supply chain transparency strengthens compliance with global food safety standards.
  • Automated data collection optimizes farm inputs, reduces inefficiencies, and ensures consistent product quality. 

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