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Mc Patel Foods Pvt. Ltd., based in Ahmedabad, is a rapidly growing food manufacturer specializing in the potato value chain. The company serves both international and domestic markets, with approximately 70% of its production exported to Gulf and Western markets, primarily as French fries, and the remaining 30% catering to domestic demand.
Given its focus on quality, Mc Patel Foods sources potatoes from selected farmers using premium seed varieties and maintains stringent quality controls throughout procurement and production. As export buyers increasingly seek transparency, consistency, and traceability, the company recognized the need to strengthen farmer engagement and procurement governance through digital systems.
The Company is a food manufacturer based out of Ahmedabad. They are into Potato Value Chain from last 1 year which includes 70% of Export Market (Gulf and West side) i.e. French fries and 30% Domestic Market. They procure potato only of the finest seed variety, raw materials sourced from reputable suppliers, and our production processes are rigorously controlled and monitored to ensure consistency and purity. They pride on commitment to customer satisfaction.
Food Manufacturer
India
End to end Potato Supply Chain Traceability
Managing farmer agreements manually created operational challenges across the sourcing network:
As procurement volumes increased, Mc Patel Foods required a scalable system to manage farmer relationships, documentation, and sourcing records efficiently.
TraceX implemented a Digital Farmer Agreement Management System to streamline farmer onboarding and procurement workflows.
The solution enabled:
Approved farmers could then seamlessly participate in procurement programs and input distribution initiatives.
The implementation helped Mc Patel Foods:
Improve Farmer Onboarding Efficiency
Digitized workflows reduced paperwork and accelerated farmer enrollment processes.
Strengthen Procurement Traceability
Farmer agreements became digitally linked to sourcing records, creating stronger visibility across the potato supply chain.
Enhance Export Readiness
Centralized records improved the company’s ability to demonstrate sourcing transparency and farmer engagement practices to international buyers.
Improve Compliance & Audit Readiness
Digitally stored agreements created a verifiable audit trail, reducing documentation risks and improving record accessibility.
Increase Operational Visibility
Procurement and field teams gained real-time access to farmer participation and agreement status, enabling faster decision-making.
By digitizing farmer agreements through TraceX, Mc Patel Foods strengthened its procurement governance, improved sourcing transparency, and established a more scalable foundation for traceable potato supply chains serving both domestic and international markets.
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