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A leading organic agribusiness company was facing challenges in tracking crops from planting to harvest. With multiple farms, varying cultivation methods, and diverse stakeholders involved, traceability gaps emerged, leading to difficulties in monitoring quality, compliance, and yield performance.
Their manual record-keeping system often resulted in lost data, inefficiencies in tracking crop batches, and non-compliance with food safety standards. They needed a digital solution that could assign unique Batch IDs to crops, ensuring seamless traceability from planting to market.
Organic India is a multi-national company which produces certified organic herbal and ayurvedic health products. The company is known for their line of organically grown Tulsi infusions which are sold in India, US, Canada and UK. The company works with thousands of smallholder farmers to cultivate acres of sustainable organic farmland.
India
Digitization of Farm practices, crop management, streamline procurement and validate product quality
Lack of Crop-Level Traceability
Inconsistencies in Compliance & Documentation
Post-Harvest Quality & Recall Challenges
By adopting a Digital Traceability Solution, the company transformed its approach to farm and harvest tracking:
Batch ID Assignment from Day One
Real-Time Monitoring & Data Logging
Seamless Integration with Compliance & Market Demands
Targeted Recalls & Improved Supply Chain Efficiency
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