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Digitizing Farmer Agreements for Traceable Potato Procurement

Mc Patel Foods Pvt. Ltd., based in Ahmedabad, is a rapidly growing food manufacturer specializing in the potato value chain. The company serves both international and domestic markets, with approximately 70% of its production exported to Gulf and Western markets, primarily as French fries, and the remaining 30% catering to domestic demand. 

Given its focus on quality, Mc Patel Foods sources potatoes from selected farmers using premium seed varieties and maintains stringent quality controls throughout procurement and production. As export buyers increasingly seek transparency, consistency, and traceability, the company recognized the need to strengthen farmer engagement and procurement governance through digital systems.

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Digitizing Farmer Agreements for Traceable Potato Procurement, Digitizing Farmer Agreements, Farmer Agreements for Traceable Potato Procurement

About the Company

The Company is a food manufacturer based out of Ahmedabad. They are into Potato Value Chain from last 1 year which includes 70% of Export Market (Gulf and West side) i.e. French fries and 30% Domestic Market. They procure potato only of the finest seed variety, raw materials sourced from reputable suppliers, and our production processes are rigorously controlled and monitored to ensure consistency and purity. They pride on commitment to customer satisfaction.  

Industry

Food Manufacturer 

Region

India 

Use Case

End to end Potato Supply Chain Traceability

Features Used

  • Farmer Master 
  • Farmer Agreements 
  • Crop Management 
  • Input Distribution 
  • Inventory Management 
  • Harvest Planning 
  • Procurement 

The Problem

Managing farmer agreements manually created operational challenges across the sourcing network: 

  • Limited visibility into farmer enrollment and agreement status 
  • Paper-based records that were difficult to track and retrieve 
  • Delays in validating farmer participation before procurement and input distribution 
  • Challenges maintaining audit-ready documentation for buyers and certification requirements 
  • Growing need for traceability and sourcing transparency across export supply chains 

As procurement volumes increased, Mc Patel Foods required a scalable system to manage farmer relationships, documentation, and sourcing records efficiently. 

Solution

TraceX implemented a Digital Farmer Agreement Management System to streamline farmer onboarding and procurement workflows.

Digitizing Farmer Agreements for Traceable Potato Procurement, Digitizing Farmer Agreements, Farmer Agreements for Traceable Potato Procurement

The solution enabled: 

  • Digital registration and profiling of contract farmers 
  • Mobile-based agreement creation and farmer acceptance 
  • Electronic capture of farmer consent and participation records 
  • Web-based approval workflows for administrative validation 
  • Centralized storage of farmer agreements and sourcing records 
  • Real-time visibility into agreement status and farmer enrollment 

Approved farmers could then seamlessly participate in procurement programs and input distribution initiatives.

Results

The implementation helped Mc Patel Foods: 

Improve Farmer Onboarding Efficiency 

Digitized workflows reduced paperwork and accelerated farmer enrollment processes. 

Strengthen Procurement Traceability 

Farmer agreements became digitally linked to sourcing records, creating stronger visibility across the potato supply chain. 

Enhance Export Readiness 

Centralized records improved the company’s ability to demonstrate sourcing transparency and farmer engagement practices to international buyers. 

Improve Compliance & Audit Readiness 

Digitally stored agreements created a verifiable audit trail, reducing documentation risks and improving record accessibility. 

Increase Operational Visibility 

Procurement and field teams gained real-time access to farmer participation and agreement status, enabling faster decision-making. 

Key Takeaways

  • Digital farmer agreements create a strong foundation for traceable agricultural sourcing. 
  • Mobile-based workflows simplify farmer participation and consent management. 
  • Centralized documentation improves compliance, audit readiness, and buyer confidence. 
  • Enhanced procurement visibility supports export-market requirements for transparency and responsible sourcing. 
  • Scalable digital systems help agribusinesses strengthen farmer relationships while improving supply chain efficiency. 

By digitizing farmer agreements through TraceX, Mc Patel Foods strengthened its procurement governance, improved sourcing transparency, and established a more scalable foundation for traceable potato supply chains serving both domestic and international markets.

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Download your Digitizing Farmer Agreements for Traceable Potato Procurement here

Download your Digitizing Farmer Agreements for Traceable Potato Procurement here

Download your Digitizing Farmer Agreements for Traceable Potato Procurement here

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