Svojas establishes complete traceability, offering consumers a farm-to-fork story and reinforcing its commitment to sustainable and safe food products.
Svojas farms is a health-conscious brand that provides gluten-free plant-based food alternatives and focusses on locally produced sustainable products. It believes in promoting the concept of sustainable agriculture through environmental-friendly agriculture practices.Their products are built around introducing the nutritious millets into people’s food culture together with pure and organic products like honey, ghee and a few spices.
Industry
D2C Food Brand
Region
India
Use Case
Farm to Fork Traceability for Enhanced Quality and Consumer Trust
Features Used
Product Onboarding
Inventory Management
Batch Serialization
QR code Generation
Challenges
Svojas primarily believes in food quality and safety of their products
Authenticity of the product is of great importance
They believe in natural and ethical sourcing of the ingredients used in their products.
Adopting Sustainable agriculture practices to realize environmentally friendly products
Promote plant based healthy alternatives for all
Showcase Brand trust and Transparency to the end consumer.
Solutions
Svojas uses the Post-Harvest Management Module of TraceX Solutions
Product Management
Inventory Management
Manufacturing
These processes are streamlined for end-to-end traceability thereby ensuring a transparent supply chain
The various raw materials of the various products are configured in the system
As a part of inventory management, the products are onboarded along with the respective raw materials
The various manufacturing stages are configured based on the product
The manufacturing stages are classified into Procurement, Processing, Lab Testing and Packaging& Labelling
The raw product is procured
The processing activities are carried out
In order to ensure quality, lab tests are carried out externally and the reports are uploaded
The final stage of packaging into the SKUs along with QR code labelling is carried out
The Results
Svojas was able to showcase brand transparency through the QR code labelled on the products.
The end-to-end traceability helps the brand to realize safe and healthy food
It helped them to react instantly to recall problems, address food safety and adulteration problems
It helped to build optimized supply chains for enhanced sustainability.
Key Takeaways
QR Code Transparency: Svojas utilizes QR codes to showcase the journey of its products, enhancing transparency and building trust among consumers regarding the safety and quality of their food.
End-to-End Traceability: With TraceX’s post-harvest module, Svojas ensures complete traceability of its products, providing consumers with a transparent farm-to-fork story.
Svojas Assured Food Experience (S.A.F.E): Through its commitment to transparency, quality, and sustainability, Svojas offers consumers a rich food experience driven by healthy food culture and trust in the products they consume.
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