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How a Tire Company Future-Proofed Its Rubber Exports with EUDR Compliance

A global leader in high-performance tire manufacturing, sources natural rubber (HS 4001) from plantations across India and Southeast Asia. With an expanding customer base in Europe, the company exports a significant portion of its finished tires (HS 4011) to the EU market. 

EU Deforestation Regulation (EUDR) demands proof — not promises — that every gram of natural rubber comes from deforestation-free land. For this Company, compliance wasn’t just a legal formality. It was the key to keeping the EU market open.

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About the Company

A tire manufacturing company with a global presence, this organization serves markets across Europe, the Americas, and Asia, focusing on agricultural, industrial, and multipurpose tires. Operating multiple production facilities, it produces thousands of tires daily, emphasizing innovation, performance, and customer satisfaction 

Industry

Tire Processor 

Region

India

Use Case

EUDR Compliance for Natural Rubber 

Product Features Used

  • Supplier GeoJSON Upload 
  • Risk Assessment & Mitigation with satellite Data 
  • Compliance Check 
  • API Integration with Client SAP 
  • API Integration with EU-DDS

Challenge 

Until now, the company relied on paper-based sourcing declarations and supplier assurances. But under the EUDR, that’s no longer enough. 

As the operator placing the tires on the EU market, Company now had to: 

  • Collect precise geolocation data for every plantation or plot supplying raw rubber 
  • Prove deforestation-free origin (post–Dec 31, 2020) 
  • Conduct risk assessments for all suppliers — especially in high-risk deforestation zones 
  • File a Due Diligence Statement (DDS) in the EU’s Information System before shipment 

And failure to comply? 

  • Shipment rejection at EU ports 
  • Potential fines and delays 
  • Reputational damage with buyers, regulators, and sustainability stakeholders 

For a company dealing with hundreds of suppliers, manual tracking isn’t just inefficient—it is a liability.

The Solution:

The tire company partnered with TraceX, to implement a digital traceability platform built for EUDR compliance and agri-commodity sourcing. 

  • Create Inward Inventory 
  • Upload GeoJSONs for the inventory 
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  • Verify geolocation coordinates for the inward batches 
  • Integrate satellite data to flag any deforestation events linked to a plot 
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  • Run automated risk assessments per EUDR Article 10 guidelines 
  • Generate inbound declarations and submit DDS files that met all EU system requirements — plot by plot, batch by batch 
Eudr rubber post harvest management

Results

  • End to end traceability ensures market access to EU 
  • Pairing plot-level geolocation data with satellite validation aids in audits 
  • Digital Risk Assessments Reduce Human Error 
  • DDS Filing Streamlined Through Automation 
  • ERP & Platform Integration Drives Scalability 

Key Takeaways

  • EU-bound tires now traceable to deforestation-free plots 
  • Seamless Integration with existing ERP/MIS/SAP 
  • Streamlined generation of DDS 
  • Zero shipment delays or EU customs blocks  
  •  Strengthened brand position 

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