Food Safety – The need of the hour
The WHO estimates that almost 1 in 10 people globally suffer from a food-borne disease. Read on to know the complexity involved and the emerging process to make food safe again.
Blockchain technology for emerging D2C brands
TraceX blockchain-enabled proprietary platform can transform your supply chains to be Trustable, Traceable and Transparent.
Blockchain technology for emerging D2C brands
TraceX blockchain-enabled proprietary platform can transform your supply chains to be Trustable, Traceable and Transparent.
Traceability built for D2C brands
Brand Awareness
As a new-age emerging brand, creating brand awareness is critical to drive growth and gain consumer trust, loyalty, and engagement.
Competitive Advantage
Traditional marketing methods to reach consumers are dated and ineffective to gain the needed advantage to fuel brand’s growth.
Safety
Reactive measure around Food safety is not a choice anymore. New-age digital platforms provide every consumer to voice any unethical or fraudulent claims. Strict regimes and processes ensuring food safety and authenticity are the need of the hour to preserve and grow brand reputation.
WHAT ARE THE KEY CHALLENGES?
LACK OF VISIBILITY
Supply Chains today are not fully digitized. Traditional and Manual paper-based tracking are still existent, defeating the ability to get complete visibility and transparency to hence gain any insights.
NO SINGLE SOURCE OF TRUTH
Data gathered within the supply chain is stored in multiple distributed systems. This makes it impossible to get a cohesive insight into the entire supply chain.
UNVERIFIABLE AND TAMPER PRONE DATA
Each Stakeholder and player within the eco-system can change and modify the data and make unverifiable claims.
HOW CAN TRACEX HELP?
TraceX’s blockchain enabled proprietary platform digitizes end to end process of the supply chain. All agents /players of the supply chain can seamlessly add, view, and exchange information. Information captured serves as a single source of truth that cannot be tampered with or changed. Empower every user to derive verifiable insights that drive transparency and traceability at any given time.
What are the Benefits?
Increase Customer Engagement
Our solution promotes brand awareness and customer engagement by providing the ability to know the origins of each product with a quick scan of the QR code.
Gain Competitive Advantage
In a crowded space out there, dominated by countless brands, Our solution makes your brand stand out. Verifiable and Authentic information enables the consumer to make your brand their trusted choice.
Gain Investor’s Confidence
Each claim proven and backed with verifiable results is what boosts reliability. TraceX solution provides the power of traceability and transparency to boost brand’s reliability and showcase verifiable results.
Implement Quality Control Protocol
With access to most granular information, Our solution allows you to implement any needed quality control processes to mitigate any food safety or fraud-related issues with suppliers.
Increase Customer Engagement
Our solution promotes brand awareness and customer engagement by providing the ability to know the origins of each product with a quick scan of the QR code.
Gain Competitive Advantage
In a crowded space out there, dominated by countless brands, Our solution makes your brand stand out. Verifiable and Authentic information enables the consumer to make your brand their trusted choice.
Gain Investor’s Confidence
Each claim proven and backed with verifiable results is what boosts reliability. TraceX solution provides the power of traceability and transparency to boost brand’s reliability and showcase verifiable results.
Implement Quality Control Protocol
With access to most granular information, Our solution allows you to implement any needed quality control processes to mitigate any food safety or fraud-related issues with suppliers.
Testimonials
V Shankar
Ex Director General (C-SAFE), Tata Rallis
“TraceX is an important collaborator for our C-SAFE projects, partnering the initiative as a vital enabler on the digital front. TraceX would be a valuable partner to any company for long-term engagement, with energetic leadership and a nice crew to interact with. ”
Sonakshi Pande
Deputy Manager, Olam
“We were able to connect our complete ecosystem by partnering with TraceX to implement a blockchain-powered digital agricultural platform. We were able to track data in structured forms as well as receive real-time updates on our farms, which really helped us in taking right decision at right time.”
Ajith Pai
Founder, Green Earth Fresh Produce
“TraceX provides us with a level of transparency that is reassuring to any customer. We have tried other Farm management options, but they were either difficult to use or not customized to our needs. We would highly recommend TraceX.”
Interested to know more?
Conscious Branding – Conscious Consumerism
Consumers’ choice towards a healthier lifestyle has transformed the strategy of leading and emerging brands. Conscious branding embraces ethical business practices. It integrates social and environmental responsibility at its core. It creates transparency and accountability and gives a competitive edge.
Product Recall: What food brands must know
An estimated 600 million – almost 1 in 10 people in the world – fall ill after eating contaminated food, and 420 000 die every year. Companies incur $10M in recall costs. A product recall involves the removal of a product from any stage of the value chain. This could be due to several reasons. Traceability helps to identify the origin of contaminants and defects.
Frequently Asked Questions
Harness the power of intelligent supply chains
Leverage Blockchain enabled traceability platform for enhanced supply chain visibility
