Blockchain technology for emerging D2C brands

 

TraceX blockchain-enabled proprietary platform can transform your supply chains to be Trustable, Traceable and Transparent.

Blockchain technology for emerging D2C brands

food traceability, food supply chain, blockchain traceability, agriculture traceability software

TraceX blockchain-enabled proprietary platform can transform your supply chains to be Trustable, Traceable and Transparent.

Traceability built for D2C brands

 
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Brand Awareness

As a new-age emerging brand, creating brand awareness is critical to drive growth and gain consumer trust, loyalty, and engagement.

Competitive Advantage

Traditional marketing methods to reach consumers are dated and ineffective to gain the needed advantage to fuel brand’s growth.

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food traceability, food supply chain, food traceability solution, food traceability software

Safety

Reactive measure around Food safety is not a choice anymore. New-age digital platforms provide every consumer to voice any unethical or fraudulent claims. Strict regimes and processes ensuring food safety and authenticity are the need of the hour to preserve and grow brand reputation.

WHAT ARE THE KEY CHALLENGES?

 
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LACK OF VISIBILITY

Supply Chains today are not fully digitized. Traditional and Manual paper-based tracking are still existent, defeating the ability to get complete visibility and transparency to hence gain any insights.

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NO SINGLE SOURCE OF TRUTH

Data gathered within the supply chain is stored in multiple distributed systems. This makes it impossible to get a cohesive insight into the entire supply chain.

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UNVERIFIABLE AND TAMPER PRONE DATA

Each Stakeholder and player within the eco-system can change and modify the data and make unverifiable claims.

HOW CAN TRACEX HELP?

 
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TraceX’s blockchain enabled proprietary platform digitizes end to end process of the supply chain. All agents /players of the supply chain can seamlessly add, view, and exchange information. Information captured serves as a single source of truth that cannot be tampered with or changed. Empower every user to derive verifiable insights that drive transparency and traceability at any given time.

What are the Benefits?

 

Increase Customer Engagement

Our solution promotes brand awareness and customer engagement by providing the ability to know the origins of each product with a quick scan of the QR code.

Gain Competitive Advantage

In a crowded space out there, dominated by countless brands, Our solution makes your brand stand out. Verifiable and Authentic information enables the consumer to make your brand their trusted choice.

Gain Investor’s Confidence

Each claim proven and backed with verifiable results is what boosts reliability. TraceX solution provides the power of traceability and transparency to boost brand’s reliability and showcase verifiable results.

Implement Quality Control Protocol

With access to most granular information, Our solution allows you to implement any needed quality control processes to mitigate any food safety or fraud-related issues with suppliers.

Increase Customer Engagement

Our solution promotes brand awareness and customer engagement by providing the ability to know the origins of each product with a quick scan of the QR code.

Gain Competitive Advantage

In a crowded space out there, dominated by countless brands, Our solution makes your brand stand out. Verifiable and Authentic information enables the consumer to make your brand their trusted choice.

Gain Investor’s Confidence

Each claim proven and backed with verifiable results is what boosts reliability. TraceX solution provides the power of traceability and transparency to boost brand’s reliability and showcase verifiable results.

Implement Quality Control Protocol

With access to most granular information, Our solution allows you to implement any needed quality control processes to mitigate any food safety or fraud-related issues with suppliers.

Testimonials

 

Interested to know more?

 
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Product Recall: What food brands must know

An estimated 600 million – almost 1 in 10 people in the world – fall ill after eating contaminated food, and 420 000 die every year. Companies incur $10M in recall costs. A product recall involves the removal of a product from any stage of the value chain. This could be due to several reasons. Traceability helps to identify the origin of contaminants and defects.

Read More »
food traceability, food supply chain, blockchain traceability, traceability in agriculture

Food Traceability – Building The Right Consumer Brand

People today are looking beyond the food on their plates.. Where are they sourced, who are the producers? In what way is the food processed? And how safe it is for consumption? Consumers prefer healthier and trustworthy food brands.. End to end visibility in the food supply chains with traceability solutions will bridge the gap between the producer and the consumer..

Read More »
food traceability, food supply chain, conscious branding, supply chain traceability

Conscious Branding – Conscious Consumerism

Consumers’ choice towards a healthier lifestyle has transformed the strategy of leading and emerging brands.  Conscious branding embraces ethical business practices. It integrates social and environmental responsibility at its core. It creates transparency and accountability and gives a competitive edge.

Read More »

Frequently Asked Questions

 

No, but we can do a pilot implementation to help you explore the system.

Ideally information presented upon the scan of QR code is towards providing credibility to the claims. So, a company could choose the information that needs to be presented depending upon their strategic initiatives. It can range from showcasing quality of the product to the sustainable practices followed in the supply chain.

On an average 16% of the users scan the QR code. We have seen companies introducing gamification techniques to increase the consumer engagement and buying propensity.

Not as of now. We have a standard subscription model based on the volume of transactions.

No, we can connect with our partner printers and scanners.

It depends on the brand and their marketing and sales team leveraging the traceability and doing necessary promotions to increase adoption and engagement. We do not track the customer engagament on our portal.

It depends on the brand and their marketing and sales team leveraging the traceability and doing necessary promotions to increase adoption and engagement. We do not track the customer engagament on our portal.

Harness the power of intelligent supply chains

Leverage Blockchain enabled traceability platform for enhanced supply chain visibility

Join the Traceability movement

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