Svojas’s Millet Food Traceability with TraceX Solutions


Svojas, a health-conscious brand promoting sustainable agriculture and nutritious millets, faces the challenge of assuring food quality and safety to consumers amidst increasing demand for transparency and authenticity in food products. 


To address these challenges, Svojas implements TraceX’s Traceability Solutions. By utilizing Trace- Pro, a post-harvest management module powered by blockchain technology, Svojas streamlines its product and process management. This solution enables end-to-end traceability, providing transparency and visibility throughout the supply chain. 


With TraceX’s Traceability Solutions, Svojas achieves real-time data capture at all stages of the supply chain, ensuring the authenticity and quality of its products. By onboarding its products onto the blockchain-powered system, Svojas establishes complete traceability, offering consumers a farm-to-fork story and reinforcing its commitment to sustainable and safe food products. 

Sreejith Menon, Co-Founder and Director of Svojas Farms says, “We highly recommend TraceX Solutions for their top-notch food traceability technology. Their blockchain platform has made it effortless for Svojas Farms to offer full traceability across their Millet & More products range.” 

The gluten-free whole grains have found their way back to our kitchens! Yes, the millets are back with a bang. Did you know that the staple food of ancient India was the Millet? 

Do you know that the Foxtail millet, Finger millet, Sorghum millet and the Pearl millet are all power packed with nutrition? And they have been improvised to find their way through in various Indian delicacies like the Dosa, Porridge, Upma and Idli. 

The United Nations General Assembly at its 75th session declared 2023 as the International Year of Millets. Millets can grow on arid lands with minimal inputs and are climate resilient crops. The year hopes to see sustainable production of millets providing an opportunity for both producers and consumers. 

Svojas and the Healthy journey with Millets

Svojas farms is a health-conscious brand that provides gluten-free plant-based food alternatives and focusses on locally produced sustainable products. It believes in promoting the concept of sustainable agriculture through environmental-friendly agriculture practices. 

Svojas aims at introducing nutritious millets into people’s daily diets, thereby promoting the well-being of all. They have a range of products ranging from Millet Dosa to Millet Flakes that builds your health and tickles your taste buds too. 

Svojas needs to address these Challenges

  • Food quality is very important for a consumer brand. Consumers have a right to safe and quality food. Today’s consumers want transparency in their food purchases. 94% of consumers want to know what is in their food and how it is made. 
  • Svojas needs to assure consumers of the safety and quality of their products. Ethical sourcing of raw materials and product transparency needs to be validated to ensure authenticity of the end product.  
  • As Svojas believes in promoting chemical free agriculture, there is a need to track sustainable practices in the product supply chain and ensure the quality and safety  of the product. 
  • Svojas has a number of products with many processes. The product inventory, manufacturing and packaging activities need to be streamlined to ensure efficient supply chain management. 

Svojas adopts TraceX’s Traceability Solutions

Product Traceability ensures real-time capture of data at all stages in the supply chain assuring an authentic and a quality product. 

TraceX’s Trace- Pro is a post-harvest management module that helps companies streamline their product and process management and provide end to end traceability for better transparency and visibility. Svojas onboards its products into the blockchain powered system to realize complete traceability and a farm to fork story. 

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The Journey of the Millet Products on TraceX Blockchain

  • About 15 products are onboarded into the system with the product management module where all products are configured 
  • The relevant quality and traceability parameters are configured. 
  • The products are onboarded to the inventory module with all the details. 
  • The workflow of the various processes is configured. 
  • Quality parameters can be captured at each stage. 
  • Batch Serialization generates the serial QR codes with unique serial numbers. 
  • The QR code labels are printed on the product SKUs. 
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Key Takeaways

  1. QR Code Transparency: Svojas utilizes QR codes to showcase the journey of its products, enhancing transparency and building trust among consumers regarding the safety and quality of their food.
  2. End-to-End Traceability: With TraceX’s post-harvest module, Svojas ensures complete traceability of its products, providing consumers with a transparent farm-to-fork story.
  3. Nutrient-Rich Millets: Millets, often termed as a ‘poor man’s food grain,’ offer affordability, impressive nutrient profiles, and resilience to harsh climates, making them beneficial to both consumers and the environment.
  4. Svojas Assured Food Experience (S.A.F.E): Through its commitment to transparency, quality, and sustainability, Svojas offers consumers a rich food experience driven by healthy food culture and trust in the products they consume.

Elevate your brand’s commitment to food safety and quality with TraceX solutions. Ensure transparency, traceability, and trust in your products.  

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