ITC achieves End to End Traceability in Seed Potato with TraceX

Leveraging technology to achieve end-to-end transparency, enhance quality control, and empower farmers within the potato value chain for ITC’s popular chip brands.

About the Company

Technico Agri Sciences Ltd (TASL) is a 100% subsidiary of ITC Ltd, the FMCG giant.. Technico is India’s largest seed potato producer which caters to the high-quality Potato Chips and French Fries market.

Industry

Agribusiness

Region

India

Use Case

Digitization of Seed Potato value chain with end to end transparency

Features Used

Farmer Profiling

Farm Mapping

Input Plan & Harvest Planning

Seed distribution

GRN & Sales

Challenges

Farmer Management: Difficulty in effectively managing a large network of farmers.

Crop Management: Limited data and insights for optimal seed potato growth decisions.

Agronomic Practices: Inconsistent application of best practices for quality yield.

Pest Management & Nutrient Deficiency: Challenges in identifying and addressing pest/deficiency issues.

Record-Keeping: Manual record-keeping hinders field officer efficiency and data accuracy.

Product Authenticity: Difficulty verifying the authenticity of Technico seed potatoes.

Harvest Tracking: Inefficient harvest scheduling and tracking processes.

These issues create concerns about:

Adherence to Quality Standards: Difficulty proving consistent quality across the supply chain.

Market Credibility: Challenges in establishing trust with customers.

Solutions

TraceX offers a comprehensive solution for Technico’s challenges:

Digitize Farmer & Farm Management: Streamline farmer onboarding, data collection, and communication.

Data-Driven Crop Management: Gain real-time insights for informed decision-making.

Standardize Agronomic Practices: Ensure consistent application of best practices for high-quality yields.

Optimize Pest Management & Nutrient Management: Identify and address issues quickly and effectively.

Digitize Records: Automate record-keeping, improving efficiency and data accuracy.

Validate Product Authenticity: Track seed potatoes from source to customer, guaranteeing genuineness.

Enhanced Harvest Scheduling & Tracking: Optimize harvest schedules and ensure efficient product traceability.

Explore our Farm Management Platform

Key Takeaways

Blockchain-powered traceability: This project utilizes TraceX’s blockchain solutions to track potatoes throughout the entire value chain, from farm to fryer. This ensures transparency and accountability at every stage.

Focus on quality: The project prioritizes maintaining the high-quality standards required for ITC’s potato chip brands. Traceability allows for better quality control and identification of any potential issues.

Digitizing the potato value chain: The collaboration aims to modernize potato production by implementing digital tools for farmer management, data collection, and record-keeping.

Improved agronomy practices: Emphasis is placed on implementing best practices throughout the potato growing process. This, combined with traceability, leads to consistently high-quality yields.

Farmer empowerment: By integrating digital tools and providing access to best practices, the project aims to empower farmers and improve their efficiency.

ITC achieves End to End Traceability in Seed Potato with TraceX

About the Company

Industry

Region

Use Case

Features Used

Challenges

Solutions

TraceX offers a comprehensive solution for Technico’s challenges:

Key Takeaways

Company

Resources

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Download your ITC achieves End to End Traceability in Seed Potato with TraceX here

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