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TechnoServe, a non-profit organization committed to helping farmers and entrepreneurs build sustainable livelihoods, partnered with TraceX to implement an end-to-end digital traceability solution for coffee produced by 3,500 smallholder farmers in the Araku Valley, India. This collaboration revolutionized the region’s coffee supply chain, promoting transparency, improving data management, and fostering ethical and sustainable practices.
TechnoServe is a non-profit organization that works for the upliftment of these farmers from the dire straits of poverty. Working across countries, TechnoServe links people, information, and capital ensuring prosperity and wellbeing of all communities. In the Araku valley of Andhra Pradesh, TechnoServe works with 9 mandals associated with FPOs. TechnoServe gives farmers agronomy training, manages post-harvest to increase coffee productivity, and provides the necessary market linkages. The 9 FPOs have about 500 farmers each and across 355 villages, there are 3500 farmers who are being benefitted by this venture.
Foundation/Non- Profit
India
Consumer Trust and Transparency & Improved Farmer Efficiency
Araku Valley is renowned for its high-quality, organic coffee cultivated by tribal farmers. However, the region faced challenges, including:
Meeting these challenges required a robust system to trace coffee from farm to market while aligning with global compliance standards and sustainability goals.
TechnoServe adopted TraceX’s blockchain-powered digital traceability platform, integrating farm mapping, supply chain monitoring, and sustainability data tracking. Key components of the solution included:
Sandesh Deranna, Crop Lead- Coffee Value Chain, TechnoServe, said, “We are always on the lookout for digital tools that will help farmers improve their incomes and build a better future for themselves. TraceX was exactly the solution we were looking for. Through their blockchain-enabled traceability platform, TraceX empowers farmers by giving them more visibility, improving efficiency and profitability, building trust and transparency, leading to a better connect with the end consumers.”
The TechnoServe-TraceX partnership showcases the power of digital traceability in revolutionizing agricultural value chains. By combining innovative technology with a focus on farmer empowerment, the initiative not only secured global market access but also set a benchmark for sustainable coffee production in India.
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