Have you wondered how food reaches your plate? Do you know that food products cascade from the farmers to the consumers? The farm to plate journey is a complex one with a number of stages and processes in the supply chain. The food supply chain encompasses all activities starting from procurement of inputs, the raw materials and their production, processing, storage, distribution, retail and end consumption. All these stages have their risks and are vulnerable to food contamination, food loss and waste.
It is critical that these food supply chains are managed efficiently through end to end traceability with technology solutions, assuring both the growers and consumers a high degree of satisfaction. Economic stability for the farmers and Quality and nutritious food for the consumer.
See how DeHaat implements TraceX solutions to realize farm to plate transparency of their product supply chain.
The DeHaaT Story
DeHaat with the seed to market model is an agritech startup that has provided significant benefits to the farmer along with access to global markets. It believes in addressing the problems of farming systems by transforming the agri value chains through technology solutions. The farmers need to adopt technology tools to manage their farms and crops and implement sustainable agriculture practices to realize quality yields and greater profits.
DeHaat currently operates in Haryana, Bihar, UP, Odisha and West Bengal with more than a million farmers, wanting to scale it up to 5 million by 2024. The crops grown vary from the staple crops like rice, and maize to pulses, and fruits and vegetables. DeHaat also operates in the European and Gulf markets for supply of Baby Corn, Chillies, Bananas and Grapes.
The requirements for the export market has a few challenges.
Challenges that DeHaaT faces
- Need for a robust digitized system at farm level
- Crop planning and management
- Adherence to Package of practices for Quality requirements
- Process and Batch management
- Requirement for Quality certifications
- Need for transparency and collaboration in the supply chain
- Meeting export requirements and certifications with validation.
- Access to Farmer credit and equitability.
Traceability Solutions of TraceX provide the edge
DeHaat uses the Pre-Harvest and Post-Harvest management modules of TraceX. The blockchain traceability platform provides end to end digitization assuring trust and transparency in the entire supply chain.
DeHaat directly works with Farmers on a contractual basis and these farmers grow the crops in identified fields. Presently DeHaaT is using TraceX for digitization of Baby Corn, Chillies, Grapes and Bananas supply chains
The first-mile data is captured using a user-friendly mobile app. The farmers are onboarded into the system with their details. The crops Baby Corn, Chillies and the fruits Bananas and Grapes are configured in the system. The Package of practices for these products are configured. Quality parameters like the MRL limits are also tracked to ensure adherence to standard levels. The harvest details of these products are planned and monitored. Timely alerts are configured to alert the farmers.
The post-harvest processes are configured which normally include Cleaning, Sorting and Grading. Batch management and Inventory management aid in tracking and tracing of products in the supply chain. This helps in Recall management and prevents losses due to food wastage. The transactions are recorded in digital ledgers of the blockchain and are shared on a collaborative platform assuring visibility and transparency among the various stakeholders in the supply chain.
The export requirements call for a need in Quality certifications at various stages in the supply chain. Quality checks are carried out by DeHaaT’s internal centers at the pre-harvest, packaging, storage and final distribution levels. The quality certificates are duly updated in the system so as to provide a single source of truth that help in audits. The final products are packed in crates and are QR coded with labels.
The QR code carries the entire information about the product journey from source to shelf.
Benefits of Blockchain Traceability
- End to End traceability assuring Food safety and Quality
- Shared collaborative platform building mutual trust among players
- Tamper proof records to prove authenticity of products
- Adherence to Quality standards for Regulatory Compliance
- Trustworthy Consumer brands with a QR code product story
Win- Win for DeHaaT and TraceX
DeHaaT is able to empower farmers to reach export markets for their produce with technology solutions. It assures the farmers of quality yields with increase in profits and fair deals. The consumers are also ensured of a safe and healthy produce.
TraceX is able to help DeHaaT in its efforts to transform the food and agriculture value chains with farm and crop management and technology innovations for a sustainable future ahead.